Therapists will spend 6 years getting a master’s degree and will spend ten years or more to get a PhD and become a doctor and a licensed psychologist, and even more if they specialize in neuropsychology, forensic psychology, or another specialty. Most therapists graduate with student loan debt and then work for a practice, paying a percentage of what they do for that practice. By the time they are set up in practise, learning how to market to a wider audience, or turning their knowledge into passive income or online membership courses is the last thing they are thinking about.

• Almost all therapists want to find ways to work for themselves. Not a hospital, clinic, or practice… and to leverage themselves so they can reach more clients and have more impact. When they do one-to-one work, they want to be paid what they are worth and to charge the top dollar if possible.
• All therapists want successful practices but many don’t know how to achieve that. They are typically poor marketers and poor business people. Additionally, some therapists feel that advertising cheapens their message and that marketing to get clients means they aren’t empathic or person-centered. 
• Almost all therapists salivate at the thought of multiple sources of residual income. Most feel they have a unique message to share with the world, but don’t know how to leverage their unique talents and skills into courses, programs, books, or digital products that can make them residual income. 
• An overwhelmingly large number of therapists want to be life coaches.  They see coaching as a way to earn more money and practice positive psychology, instead of being mired in pathology. Only those firmly entrenched in academia will balk at this idea… the professors and the researchers… the rest all want to add coaching to their list of services but most don’t know how. 
• All therapists want to help people with personal growth. It is a myth that therapy and life coaching are completely different. They are not. There is a lot of overlap. Therapists already do a lot of what life coaches do. While it is true that therapists are qualified to treat mental health conditions, that is not the only thing they are qualified to do.
• Therapists also know how to help their clients clarify life goals and overcome obstacles to achieving them. Therapy and coaching are intertwined. 

Therapists will spend 6 years getting a master’s degree and will spend ten years or more to get a PhD and become a doctor and a licensed psychologist, and even more if they specialize in neuropsychology, forensic psychology, or another specialty. Most therapists graduate with student loan debt and then work for a practice, paying a percentage of what they do for that practice. By the time they are set up in practise, learning how to market to a wider audience, or turning their knowledge into passive income or online membership courses is the last thing they are thinking about.

• Almost all therapists want to find ways to work for themselves. Not a hospital, clinic, or practice… and to leverage themselves so they can reach more clients and have more impact. When they do one-to-one work, they want to be paid what they are worth and to charge the top dollar if possible.
• All therapists want successful practices but many don’t know how to achieve that. They are typically poor marketers and poor business people. Additionally, some therapists feel that advertising cheapens their message and that marketing to get clients means they aren’t empathic or person-centered. 
• Almost all therapists salivate at the thought of multiple sources of residual income. Most feel they have a unique message to share with the world, but don’t know how to leverage their unique talents and skills into courses, programs, books, or digital products that can make them residual income. 
• An overwhelmingly large number of therapists want to be life coaches.  They see coaching as a way to earn more money and practice positive psychology, instead of being mired in pathology. Only those firmly entrenched in academia will balk at this idea… the professors and the researchers… the rest all want to add coaching to their list of services but most don’t know how. 
• All therapists want to help people with personal growth. It is a myth that therapy and life coaching are completely different. They are not. There is a lot of overlap. Therapists already do a lot of what life coaches do. While it is true that therapists are qualified to treat mental health conditions, that is not the only thing they are qualified to do.
• Therapists also know how to help their clients clarify life goals and overcome obstacles to achieving them. Therapy and coaching are intertwined. 

They feel unfulfilled with the amount of money they are making and want a way to leverage themselves. They are interested in personal growth, positive psychology, and helping people achieve goals. These individuals are educated and have money to invest in their businesses and in themselves. With this group, a little bit of knowledge and information goes a long way toward helping them make this shift.